Carhartt WIP comes to the Meent. The shop will house men’s and women’s Carhartt WIP collections, as well as seasonal collaborations and projects. Homeware and accessories can also be purchased. The store, divided over the ground floor and basement, will open its doors at the end of this year.
The urban streetwear brand already has an official point of sale in Funkie House. While Sevenply, X21 and Urban Outfitters also offer Carhartt WIP. The new store will take its prominent place right among international retailers, flagship fashion boutiques and renowned restaurants and eateries. Nearby occupiers in the immediate vicinity include Suitsupply, Polestar, Lyle & Scott, Fabienne Chapot, Nespresso, Summum Woman, HAY, Boggi Milano, Van Gils, Rob Peetoom and eateries like 1Nul8, Huismeester, and Thoms. The Beurstraverse and the Lijnbaan are located just around the corner.
History of Carhartt WIP
Carhartt was founded in 1889 in Michigan. It began manufacturing warm and robust clothing for workers in the construction industry like overalls, hoodies and rugged jackets. At a certain point in time skaters began wearing the original workwear and it also became popular in hiphop. That’s why Carhartt WIP (Work in progress) was founded, offering a more fashionable take on the original timeless items. Nowadays Carhartt WIP is regarded as a streetwear original offering strong clothing. It’s known for its collaborations with brands such as Nike, APC, Patta and Converse, and most recently with iconic Berlin skate brand Civilist.
Besides being a clothing label, WIP also supports artists, musicians and riders. Carhartt WIP is involved in European skateboarding and BMX from the beginning. The label does its part by supporting local events and funding the maintenance of major skateparks.
Carhartt WIP already has shops worldwide, including in Sydney, Tokyo, London, Milan, Amsterdam, Haarlem, The Hague and Antwerpen.