Vero is a young furniture brand advocating a new era of Italian design. It believes in the values of informality and transparency. The brand asked Rotterdam-based Lex Pott to design for them.
Pott employs a raw and intuitive method. In his work, he returns to the origin of the materials he uses most: wood, stone and metal. He does not hide his designs under indirect layers, but reduces them to their very essence. Pott works from his design studio based in Rotterdam. He graduated cum laude in 2009 at the Design Academy Eindhoven.
For Vero he created a Cross Section Table and Drop Table. It’s part of Vero’s drop 4, an explosion of colors and creativity. The new products and collaborations also include designs Alex Proba and Atelier Axo among others.
”Drop 4 is the expression of an accurate research for voices, in the international panorama of design,that best interpret and reflect Vero’s philosophy and intentions to create outstanding pieces thatspeak freely and honestly about contemporary living. We are proud of Vero’s collaborations. We want the brand’s family to keep on growing,” said Simona Flacco and Riccardo Crenna, the creative directors of Vero.
The designs by Pott combine essential and geometrical lines in full and empty volumes, giving a sculptural value to plywood. Usually a sheet material. Pott’s inspiration for the designs came from crosssections and cutting the material under an angle; these actions enhanced the silhouette of the shape and created an almost graphical visual impact. The coffee table is available in five finishes: brown, black, ocher earth, laurel green and magnolia. Providing a better contrast between the material and the crosssection. The plywood is shown in its true beauty by combining it with bright colors and designing a timeless and essential piece.