Stokke, the Norwegian premium brand for children’s products, has its own brand store in De Kleine Kapitein. On the Botersloot parents (to be) can get advice and demonstrations on the products.
Stokke is known for the award-winning Xplory X pram, Sleepi beds, baths, car seats and, of course, iconic high chairs such as the Tripp Trapp. The brand wants to be present in city center locations. In Rotterdam, Stokke is now working together with De Kleine Kapitein. Originally a children’s bookstore in the popular MAHO-area. The fact that the full range of Stokke children’s products is now being added to the children’s books and educational toys collection fits very well with the shop’s character.
Daniel Albering, founder of De Kleine Kapitein: “We have 350 square meters at our disposal in a prime location in Rotterdam, but what makes this shop special is our staff. These people are passionate about the business and they know everything about the product. Stokke’s Tripp Trapp is iconic, but it’s important that someone explains how to use it. That it’s fully adjustable, for example, so that your child can continue to develop to his full potential. Together with Stokke we want to help parents to feel confident about their new adventure.”
Important to remain physically accessible
Niels van Duijn, Area Sales Manager at Stokke NL: “You can be confident in your own life, but when you become a father or mother for the first time, you are just as helpless. Reliable advice from a professional who will stand beside you and show you the way is invaluable. With the shift to online sales, we feel it is important to remain physically accessible for our customers and we have selected the best partners to do so.”
Stokke was founded in 1932 on the west coast of Norway. Once a family business, since 2014 the company is owned by an investment company and is a global phenomenon. Everything Stokke stands for is embodied by the Tripp Trapp chair, which celebrates its 50th anniversary in 2022. It’s a design by Norwegian Peter Opsvik from 1972. The revolutionary ergonomic high chair allowed children to join in at the family table. Thus providing good interaction and bonding with parents.
