fleur kassels

Fleur Kassels introduces In Love We Share

Fleur Kassels is a jewelry designer from Rotterdam. She uses recycled gold and silver to create small works of art with hand tools that once belonged to her grandfather. She is inspired by the love language between two people and uses this for her new campaign: In Love We Share. This Valentinesday she highlights the unique love language of three love couples. The campaign symbolizes wearing and sharing jewelry together.

Fleur Kassels started creating jewelry in 2019. She was inspired by the beauty of jewellery from a young age. It fascinated her that jewelry can really tell a story about you as a person. She explains: ”I give my jewelry the love and attention it deserves so it can last a lifetime. I think it’s important you just choose a piece from my collection. I hope it’s regarded as an extension of the body.”

In her studio, she uses the hand tools of her grandfather. Her jewelry is characterized by the rawness of Rotterdam and the pure beauty of nature. Fleur Kassels says: ”Jewellery to me is like handmade stories in pure gold and silver. I think it is wonderful to see that my jewelry gets a different dimension from the people who wear it. This time I’m not taking my own vision of aesthetics as inspiration, but love couples Bonne & Lykel, Levi & Jan and Tende & Mark.”

All pieces that Fleur Kassels designs and produces are, from the very first sketch to the final result, completely handmade and available in very limited and numbered editions. Because of the pure handwork, each piece is unique and always composed of recycled 14k gold and silver.


Share this post

Related posts

Armin van buuren in Rotterdam

Armin van Buurenโ€™s A State of Trance in Ahoy

After taking place in Utrecht for over a decade, Armin van Buuren is moving his world-renowned A State

Read more


ibis Styles Rotterdam Ahoy is now open

Adjacent to the Rotterdam Ahoy concert venue and convention centre the new ibis Styles Rotterdam has opened its

Read more

Reboot digital art Luna Maurer & Roel Wouters, Emoji is all we have, 2023(Credit Pieter Kers, Beeld.nu)

Pioneering Digital Art at Nieuwe Instituut

Digital technologies rapidly reshape our lives and societies. With REBOOT. Pioneering Digital Art the Nieuwe Instituut celebrates the

Read more

Kunsthal presents In Search of Humanity by Ai Weiwei

Ai Weiwei is one of todayโ€™s most prominent artists. An activist, and critic of authoritarian power systems. Kunsthal

Read more

Inside Rotterdam

The leading city-guide for tourists, business people, expats and locals. 150.000+ readers.

Download our free city app and start exploring!