Rico Verhoeven is the Heavyweight World Champion Kickboxing since 2013, next to that he is an actor and entrepreneur. Together with his team he has developed HIT IT. A brand new sports and live entertainment show, where professional athletes and other celebrities will compete in boxing matches. Additionally, various top artists will perform live on stage
On Saturday October 29 the first edition of HIT IT will take place in Rotterdam Ahoy. Rotterdam-based comedian Jandino Asporaat is the announcer and wil introduce the fights and performances. Rico himself takes on Egyptian-Dutch kickboxer Hesdy Gerges in a blistering main event. Dutch female Muay Thai kickboxer and mixed martial artist Denise Kielhotlz will compete against Lorena Klijn.
The sports matches are continuously combined with moments of music performances from Emma Heesters, Sam Ryder, and others. Internationally known dancer and choreographer Timor Steffens will create a dazzling show for the evening.