The Loose Company Pat & Mat

Ajeto, The Loose Company works with Pat & Mat

The Loose Company designs and manufactures skateboard decks and apparel with pop cultural influences. The Rotterdam-based skate company presents its first collaboration with the famous Pat & Mat. The limited collection consists of five clothing pieces and an exclusive series of three skateboards. The collection will be released on July 15 in the webshop and selected skateboard shops in Europe.

The Loose Company exists for over 5 years now. For a period of time, it even had a shop the Zwaanshals printing shirts and selling decks in small amounts. Nowadays the board production ranges in the thousands and The Loose Company sells to stores all over Europe and even Osaka in Japan. In Rotterdam RSI The Attraction,  Skatestore and Sevenply are retailers.

The decks by The Loose Company
The decks by The Loose Company

The Loose Company reaching out

Founder Thijmen Brinkman has been skateboarding since he was ten years old. He’s found it difficult to explain why he likes skating so much. ”I can’t really put it into words. Skateboarding is such a dynamic process. Part of what I like about it is everything around it. The attitudes, actions and productions of skateboarders. It’s full of materials, people, objects and situations. Skateboarders are creators. With their attitude and mindset they’re responsible for special brands, music, books and other stuff. For my first collaboration, I was looking for something that would express that Do-It-Yourself attitude. And in such a way that people who have nothing to do with skateboarding can understand it. And then the answer suddenly came to me. A show about two friends who simply look past all the obstacles in their lives. They focus on the solution and simply use what they have. The setbacks don’t matter, they will find a solution for them too. The end result is not always miraculous, but it is self-made. And they are proud of that.”

”When I realized this, I sent an email to the company with the idea of creating a series of skateboards with the iconic duo. I immediately received an enthusiastic response from the head office in the Czech Republic. Now, one year later, we finally did it. It’s not only the first official collaboration of The Loose Company, but also the very first collection of Pat & Mat for adults.”

 

Photo: Ashley Rottjers. Model: Gianni Burnet

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