POW! WOW! Rotterdam has changed its name in ALL CAPS. With the tagline: Capital Art, the festival will transform Feijenoord into (street) art heaven from the 4th till the 11th of September 2022.
At the end of last year, the organization behind POW! WOW! Rotterdam announced that it was separating from the international POW! WOW! family. The new name ALL CAPS has many meanings. It is a nod to the spray caps on the spray cans from the graffiti world, but also to typography. In addition, the name ALL CAPS is an ode to the late hip hop icon MF DOOM. The London-born rapper also preferred people to stylize his name in capitals at all times, and even named a song after that preference.
ALL CAPS is the most important street art festival in The Netherlands. Once again, they will bring national and international artists to the Feijenoord district of Rotterdam South this September. The foundation is formed by murals, but last year another art discipline was successfully added. The gas domes at Mallegatpark transformed into an art gallery housing a sculpture exhibition. The organization has big plans to bring even more art forms together at the festival during the upcoming edition.
ALL CAPS offers space to beautify the city
One of the most important goals of ALL CAPS is to make high-quality art easily accessible. It’s a sort of open-air museum without an entrance fee or closing time. The focus is on the neighborhood and having a positive impact on the living environment. In addition, the festival is both a meeting place for creatives and a platform for inspiration and innovation in the large field of street art.
The launch of the new name does not go unnoticed with a new campaign by WOAU. The city of Rotterdam is filled with posters that will arouse the curiosity of many. Graffiti writers are known for often having their own stickers in their pockets. If there is space, they will put them there. The new posters have lots of empty space!
The special poster pole on Blaak (in front of Willem de Kooning Academy) also has enough space to be stickered. Thus, ALL CAPS offers space to beautify the city together with artists right from the name change.
The line-up for the fifth anniversary of the Rotterdam street art festival will be announced later this year.
Cover photo by Martine Kiers