skechers lijnbaan

Skechers opens a flagshipstore at Lijnbaan

Global footwear leader Skechers is now also present in Rotterdam. It has opened a flagship store in the city’s main shopping and pedestrian street: the Lijnbaan. The new store, with an area of 540 square meters, showcases an extensive range and comfort collections. It aims to reach diverse shoppers in one of the country’s busiest shopping streets.

Skechers is based in Southern California. It designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. For men, women, and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores.

“We have experienced steady growth over the years. With the recent launch of our webshop and its strong sales figures, Skechers has proven itself as a brand in the Netherlands,” said Maurice Van Berkel, country manager of Skechers USA Benelux B.V. “With the opening of this flagship store in the heart of Rotterdam’s main shopping area as well as our new e-commerce site, we can meet the needs of locals and tourists looking for our comfortable and stylish shoes.”

The centerpiece of Skechers in the Netherlands

“We want to generate annual sales of $10 billion by 2026. To reach our goal, we continue to invest in key markets, including the expansion of our European distribution center and the opening of key stores, such as the new location in Rotterdam,” said David Weinberg, Chief Operating Officer of Skechers. “The new store at Lijnbaan will serve as a showcase for our assortment. Think of the new Hands Free Slip-ins, our fashion shoes for men and women, performance shoes for running and golf, as well as shoes for during work. Of course, we also have offerings for children, as well as a growing apparel collection. We believe in Skechers and the Rotterdam store will be the centerpiece of our business in the Netherlands.”

The flagship store at Lijnbaan 77 showcases the footwear company latest range of shoes, matching clothing and accessories. It is one of the brand’s flagship stores with a redesigned mid-century look and state-of-the-art technology. Including custom-designed media walls, LED screens, and colorful light boxes showcasing the latest collections.


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