Luxury Watch Brand IWC Schaffhausen opens newest boutique in Rotterdam

Leading luxury watch brand IWC Schaffhausen has opened a new state-of-the-art boutique in Rotterdam. This marks the first boutique in Europe with an updated architectural concept from the Swiss luxury watch manufacturer.

The boutique at Kruiskade 61 has a fully immersive environment centering around its most iconic product lines and highlighting key aspects such as the brand’s engineering and materials competence. Visitors will be able to discover IWC’s luxury watch collections. From the iconic Big Pilot watches and recent colored ceramics collection. To the classic Portugieser watches, providing the modern-day watch-wearer with timeless style, advanced mechanics, and unparalleled technology. The boutique is operated in collaboration with Schaap en Citroen Juweliers, a national household name within the Dutch jewelry and watch industry for more than 130 years.

The store has an area of 124 m2 and has several special features. All watch displays in the boutique feature touchscreen technology. Giving visitors access to a broad range of information about the timepieces including product history, technical specifications, and customization possibilities. Visitors can learn more about the brand’s unique material expertise, IWC-manufactured movements, and complications. To emphasize the storytelling of IWC’s DNA, an engineering wall features different material cases and IWC movement components installed on the ground floor. In the private lounge on the mezzanine, visitors can find a vitrine for high-end pieces.

IWC looks forward to sharing the brand’s history and introducing its collection to the Rotterdam community and beyond through their latest in-person shopping experience.

Carefully chosen

The central Rotterdam location is carefully chosen. With the expectation that the Kruiskade will play a prominent role for international luxury brands and retailers within a few years. We are proud that IWC can play a pioneering role in this and expand to the fast-growing city with a unique concept that creates an intelligent connection between the retail and digital worlds.

“With this new boutique we wanted to convert IWC brand DNA into an architectural expression. Clean lines, strong contrasts and engineered textures are perfectly balanced with welcoming conversational zones. It is with great excitement that IWC Schaffhausen has opened this new boutique which delivers new retail and digital experiences, allowing visitors to engage with our product or get inspired by our stories,”says Christian Knoop, Creative Director of IWC Schaffhausen.

The new architectural concept from the Swiss luxury watch manufacturer
The new architectural concept from the Swiss luxury watch manufacturer


IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking,. Combining the best of human craftsmanship and creativity with cutting-edge technology and processes.

Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications. Especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as colored ceramics, Ceratanium®, and titanium aluminide.

A leader in sustainable luxury watchmaking, IWC sources materials responsibly and takes action to minimize its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organizations that work globally to support children and young people.

Operating hours IWC Boutique

Mon 1:00 PM – 5:45 PM
Tue 10:00 AM – 5:45 PM
Wed 10:00 AM – 5:45 PM
Thu 10:00 AM – 5:45 PM
Fri 10:00 AM – 5:45 PM
Sat 10:00 AM – 5:45 PM
Last Sun of the month 1:00 PM – 5:00 PM




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