Focused started in 2015, when a couple of designers with a love for skating had the idea to use recycling skateboards to create furniture. Skateboards are made up of seven-ply maple. When boards break those old seven plies are still full of life. The Rotterdam-based design studio uses this material.
Local skate shops collect thrashed skateboards. Next, they transformed into tables, stools, and other home decor accessories like coasters and an LP record holder. To shine once again in a studio, office or home.
The newest product is wallart. Old skateboards are transformed into colorful, geometric works of art. The inspiration for the work are line patterns of the Art Deco style movement from the 1920s and 1930s. “Looking for a way to translate the colorful veneer of old skateboards into these line patterns, I discovered an underlying geometric world with endless possibilities,” says designer Danilo Nedić, the creative brain behind the Rotterdam design studio.
The result is colorful works of art with unique geometric patterns that play with the viewer’s senses. The colored veneer layers of the skateboards used to give depth to the patterns. Which seem to change shape with each new look. Nedić: “This way I try to capture the playful, individualistic, and creative character of skateboarding with every artwork.”
In collaboration with architects and interior design agencies, Focused has also constructed custom recycled skateboard furniture for clients in New York (USA), Los Angeles (USA), Wellington (New Zealand), and Barcelona (Spain).
