In a new pop-up store on Karel Doormanstraat, the Spanish carmaker CUPRA shows four models. It is the perfect base for a test drive. After the summer a permanent CUPRA Garage will be opened in the former Baja Beach Club.
Located in the former Hutspot, on the corner of Karel Doormanstraat en Van Oldenbarneveltstraat and opposite Omoda and Capri, the CUPRAs are presented in the setting that characterizes the brand: cool, relaxed and sporty.
CUPRA Born is the special guest
This weekend there is a special guest. The brand new CUPRA Born, the first 100% electric model of the new brand. Enthusiasts who want to get acquainted with this sporty newcomer can register via this link.
With the pop-up store, CUPRA is anticipating the opening of the CUPRA Garage Rotterdam. This will be located in the former Baja Beach Club. The CUPRA Garage goes beyond the pop-up store in everything. This gives even more space to experience the brand. The CUPRA Corner, a cool and comfortable hangout, serves as the meeting place for CUPRA drivers and other car lovers. With a nod to the previous destination of this property.
Volvo and Polestar are also in town
The city center is increasingly becoming a place for car showrooms. Volvo’s new concept store, the Volvo Downtown Store, will be located at the Meent 96 in Rotterdam at the end of this year. On the Meent you can already find a Polestar Space.
Polestar is the performance brand of Volvo Car Corporation. The brand focuses on building sporty electric cars. In the Spaces, consumers can discover the Polestar 1 and Polestar 2 through different senses. Of course, the cars themselves are there for testing but there also are interactive displays with touchscreens designed to encourage attention and conversation.
“Our ambition is to redefine the relationship between consumer and car brand and to change automotive retail. That is why the locations we have chosen in the Netherlands are also perfect; exactly in the places where people like to shop and relax. With the Polestar Spaces we make buying a car easy again, without the hassle,” says Thomas Ingenlath, CEO of Polestar.