Welcome to the New Store, the shop that helps preserve the living world rather than burdening it. Our current consumption habits often lead to waste, pollution and the depletion of natural resources. But what if shopping could help people and the environment instead of harming them?
The New Store 3.0 pop-up opens in the Nieuwe Instituut foyer on Thursday 12 December. This concept store explores and tests the possibilities of regenerative retail. For the first time, this edition features products for sale by seven designers.
The store can be visited free of charge six days a week during the opening hours of the Nieuwe Instituut. The pop-up will remain at the Nieuwe Instituut for at least a year and will gradually develop into a permanent store. Throughout the year, new products will expand the collection.
About the New Store
The New Store is an ongoing long-term research project by the Nieuwe Instituut. The aim is to test and implement alternative forms of shopping that contribute positively to people and the planet. This should ultimately lead to a fully regenerative shop. Until then, the New Store pop-ups are testing grounds for bringing designers’ ideas and proposals to life in the real world. The business cases, regenerative criteria, and customer’s responses are constantly being evaluated to inform further development of the New Store and the products.
The products
In New Store 3.0, you’ll find SeaWood by BlueBlocks, Reef by Urban Reef, Eggshell Ceramic by Atelier LVDW, Loop Earthrise by Loop Biotech, Woolfiller by Heleen Klopper, Oyster Heaven and the Duckweed Tile by Flip the City.
Each product results from collaborations with local producers and benefits the ecosystem it is part of, for example by helping restore Earth’s surfaces or oceans, creating habitats for non-human life, or developing a sustainable, small-scale local industry. Some products also invite consumers to actively contribute by participating in a workshop, interview, or activity, becoming co-creators, and assisting with the further development of the New Store.
More information and opening
The official opening of New Store will take place at the Nieuwe Instituut in Rotterdam on Thursday 12 December at 7:00 PM. Visitors can browse the collection, meet the designers and immediately purchase a fun, sustainable gift for the holidays. You can register for the free opening here. Onwards, the New Store will be open free of charge six days a week during opening hours of the Nieuwe Instituut.
For more information on the New Store and its products, visit www.new-store.nl.
