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The Van Nelle Factory in Rotterdam Will Be Transformed into a Fashion Paradise on the Weekend of October 26 and 27

With colder days approaching, many are looking to update their wardrobes. In need of a fresh pair of sneakers and a matching outfit? Sneakerness offers an unparalleled selection of sneakers during the weekend of October 26 and 27, along with the opportunity to discover the most promising emerging fashion brands. Local entrepreneurs will present their new collections. Tickets for Sneakerness are available here.

A few highlights from the program:

  • On Saturday, there will be a special Culture Talk in collaboration with Banlieue. During this Q&A session, you can ask questions about running your own store or brand. The panel will include the people behind Sumibu, Fat Crayon, The New Originals, and Banlieue.

  • In partnership with the street art festival ALL CAPS, there will be exhibitions and live painting sessions.

  • Plenty of vintage items will be available for purchase through Bigbag, and Saint Muze will present her new fashion collection.

  • Football and street style come together in a 3v3 tournament on Saturday, made possible by The Athlete’s Foot and PUMA. In addition, you can get custom-printed t-shirts, get a tattoo, attend workshops, visit the barbershop, and enjoy the outdoor food market. DJs will be spinning all day long (Cutnice, Turne, Quinna, and Franky Sticks).

“At Sneakerness, we’ve been giving entrepreneurs the chance to sell their sneakers to a large and diverse audience for years. This year, we’re focusing even more on that by involving local entrepreneurs from the fashion industry. We’ve noticed visitors are pleasantly surprised when they find clothing options at our event too. We’re also putting the spotlight on up-and-coming brands. Brand loyalty is slowly fading—people are making choices based on their personal style, budget, and social values. It’s no longer just about what a single big brand releases. Sustainability is also playing an increasingly important role. That’s why we offer a wide range of vintage items as well.”

– Matthijs van der Meulen (co-CEO Sneakerness)

SNEAKERNESS ROTTERDAM

Date:
Saturday 26th and Sunday 27th October 2024
Location:
Van Nelleweg 1, 3044 BC
Rotterdam
Opening hours:
SAT, 27th October, 12:00 – 18:00 (Priority 11:00)
SUN, 28th October, 12:00 – 18:00
Tickets:
www.sneakerness.com

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