Lagardère Travel Retail introduces Relay, a new international reading and gift store concept at Central Station. The global leader in the travel retail industry already operates Smullers and Yo! at the station. Relay will be open 7 days a week near platform 15.
Twan Vissers, director food and travel essentials Lagardère: “We are proud that after months of preparations we can finally show the result. The Lagardère NL team has adapted the concept to the wishes of the Dutch consumer. With a carefully composed attractive assortment. We will surprise travelers with a wide range of reading and gift articles. The Relay formula is ready to be rolled out at more stations, airports are also on our wish list.”
A wide range of books, magazines, gifts, and travel accessories
Femke Woudstra, Director of Station Management and Operations at NS Stations: “We are delighted with the arrival of Relay’s new concept. The shop inspires and surprises with its wide range of books, magazines, gifts, and travel accessories. It is a nice addition to our range for travelers at the stations and meets their needs.”
Lagardère is no stranger to NS and airports. As said, it already operates the successful snack bar Smullers, the first snack bar with the Beter Leven quality mark with 27 branches at railway stations. Since 2019, Lagardère has introduced the Asian take-away formula YO! at the stations of Rotterdam Centraal and Den Haag Centraal. At Schiphol Airport and Eindhoven Airport, Lagardère is active with its fashion shops.
Lagardère Travel Retail, is one of the four divisions of the Lagardère Group a global pioneer in the Travel Retail industry. Spread across 39 countries, Lagardère Travel Retail has more than 4800 shops, specializing in Travel Essentials, Duty-Free, Fashion and Foodservice. In the Netherlands, Lagardère Travel Retail has been active for over 50 years in 3 business units. Travel Essentials, Fashion and Foodservice. Lagardère Travel Retail is an expert in the creation and operation of Travel Retail concepts at airports and railway stations, and manages a diverse portfolio of over 100 brands.