Jack Daniel’s and Rotterdam cult store WOEI proudly present a unique and exclusive collaboration: an ultra-limited edition bomber jacket. This stylish piece seamlessly combines the rich heritage of Jack Daniel’s with the vibrant streetwear culture of WOEI. Available exclusively at WOEI starting November 29, the jacket can also be won through a special competition.
A Fashion Statement with Deep Cultural Roots
This collaboration is more than just fashion—it’s a celebration of shared values. Rooted in a mutual passion for craftsmanship and quality, it brings together two distinct worlds, united by a love for creativity and authenticity. The jacket features intricate embroidery with the iconic Old No. 7 and WOEI logos, a sleek olive-green lining, and quilted sleeves adorned with detailed patches. This design pays stylish homage to Jack Daniel’s American heritage and WOEI’s streetwear legacy.
“This bomber jacket is an iconic piece that perfectly blends the timeless appeal of Jack Daniel’s with WOEI’s dynamic energy,” says Lisa van Schaaik, Senior Brand Manager at Jack Daniel’s. WOEI founder Woei Tjin adds: “Our communities share a strong connection to music and style. This collaboration felt like a natural fit from the start, and that synergy is reflected in the jacket’s design.”
Three Creatives, One City: Rotterdam’s Spirit in the Jack Daniel’s x WOEI Collab
Rotterdam, WOEI’s hometown, is renowned for its raw industrial charm and no-nonsense mentality—qualities that align seamlessly with the bold character of Jack Daniel’s. To celebrate this partnership, a powerful campaign highlights three local creatives: artist S!RENE, stylist and creator Robin Balou, and cultural pioneer Alec. Together, they showcase the energy of Rotterdam, exploring iconic city landmarks that embody the daring spirit of WOEI, Jack Daniel’s, and the city itself.
Limited Edition with Iconic Appeal
The timeless Jack Daniel’s x WOEI bomber jacket, valued at €300, will be available exclusively from November 29 at the WOEI store and online. Fans can also enter a special promotion for a chance to win this coveted piece. For more details about the collaboration and competition rules, visit the website.
