IWC Schaffhausen is hitting the road with the brand-new interactive Big Pilot roadshow exhibition. From September 15th to September 19th watchlover can visit the show at the Holland Amerikaplein at the Kop van Zuid next to Hotel New York. Schedule your visit here.
Housed in specially-converted shipping containers, the booth offers a peek inside the Swiss luxury watchmaker’s world, inviting those interested to learn more about the brand’s story and to present some of the newest designs in they iconic Big Pilot’s collection.
The touring exhibition is officially tagged #IWCONTOUR and offers the opportunity to try on some of our newest designs as well as witness innovative new hologram technology that enables life-sized projections of IWC CEO Chris Grainger-Herr, seven-time Formula One champion Lewis Hamilton and legendary former head watchmaker Kurt Klaus.
Big Pilot inspires to think big
The Big Pilot is a legendary design for pioneers, originals and dreamers the world over, the Big Pilot has always inspired its wearers to think big. In this spirit of originality and innovation, IWC is taking the story of this iconic timepiece to the Netherlands with an interactive roadshow partly dedicated to the history.
In 1868, the American watchmaker and entrepreneur Florentine Ariosto Jones travelled from Boston to Switzerland and founded the ‘International Watch Company’ in Schaffhausen. His visionary dream was to combine advanced American manufacturing methods with the craftsmanship of Swiss watchmakers to make the best pocket watches of his time. In doing so, he not only laid the foundation for IWC’s unique engineering approach but also established the centralised production of mechanical watches in Switzerland.
Over its 150 year history, IWC Schaffhausen has developed a reputation for creating functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use.
