The interior of The Usual in Rotterdam

The Usual opens hotel for the conscious traveller

On Westblaak 10 The Usual opens a new hotel where people find each other spontaneously, and ideas and inspiration flow freely. Guests can meet each other while enjoying a croissant and a FairChain coffee, a good daily dinner, or bond with like-minded people during events, music performances, workshops, and talks.

The Usual offers the best local flavors by working closely with entrepreneurs from the area who also want to make an impact. All this while offering the perfect spaces for relaxation as well as work with a combination of meeting rooms, coworking spaces, and a mind gym where guests can enjoy yoga, meditation, sound bath sessions, and more.

“Our goal is to prove that it is possible to travel more sustainably, without compromising on a great experience,” says Joachim de Looij (CEO). “At The Usual, we take care of our guests so that they can focus on enjoying themselves and having fun.”

Hospitality as a usual force for good 

The Usual was founded by a group of non-traditional hospitality experts with shared experience at citizenM, The Hoxton, Bunk Hotels, and Sircle Collection. They present a future-proof hotel concept that connects people and the environment. By providing insight into the environmental impact of their activities and reducing them where possible. They also have an eye for social cohesion and connection between guests and locals. This is why The Usual prefers to call themselves sustainable, but that isn’t as easy anymore with all the new regulations in place (which they applaud). Their dream is to never let all these big ambitions get in the way of fun and comfort. All so their guests can connect and stay connected with themselves, the city, and the rest of the world. 


Share this post

Related posts

Rotterdam Architecture Month takes over Museumpark

The largest architecture festival in the Netherlands is descending on Museumpark during the whole month of June. Visitors

Read more

O. Festival

World premieres and special location performances at O. Festival for Opera. Music. Theatre.

O. Festival for Opera. Music. Theatre. is an international festival with a programme full of surprises: from international

Read more

Poke Perfect at the Oude Binnenweg

Poké Perfect brings the Haiwaiian poké bowl to Oude Binnenweg

Poké Perfect is a family-run business that was founded in 2016 and already operates 15 eateries in the

Read more

Rita Ora plays Impact Night

First Impact Night takes place in Rotterdam Ahoy

On Tuesday 4 June, Rotterdam Ahoy will host Impact Night, a brand new event that will bring thousands

Read more

Inside Rotterdam

The leading city-guide for tourists, business people, expats and locals. 150.000+ readers.

Download our free city app and start exploring!