Lovaeij Summer_Betephotography2022_Lotte&Busi

Lovaeij dresses for a Hot Fat Girl Summer

Growing up as a fat girl, Lotte van Eijk had an endless mission to find trendy and appropriate clothing. From an early age, she designed her own clothing and after she graduated from the Willem de Kooning Academy (Photography, class of 2018) she decided to found Lovaeij. An inclusive fashion brand where all shapes and sizes are represented.

To make her dream of a fashion brand come through she worked together with people who believed in her vision. She wanted a brand that represents how she sees the world; Fluid, inclusive, bold, sexy, daring and simply connected to what she stands for. Lotte wants everyone to feel at home within the brand and her clothing. It’s more than a fashion house. It’s a home. Where everyone is welcome regardless of size, colour or gender identity.

Hot Fat Girl Summer

Her third and most recent collection is all about Hot Fat Girl Summer. It’s everything that she misses in the regular shops at the moment. Lovaeij’s SS22 collection is colourful, sexy and is here to make any body shine. The collection offers body-hugging mesh silhouettes, short skirts, crop tops and puff sleeves.

Lotte designed a wrap, named after her star sign Pisces for example. It is based to her first design in which, as a girl, she felt beautiful and comfortable. The ‘A Pisces’ wrap top translates this feeling into its versatility. The top can be wrapped and compliments all sexy curves. The piece can also be tied, as if it’s a present waiting to be opened.

Tops like Lovaeij’s ‘Burn Your Bra’ are designed with a big middle finger to the patriarchy. It’s meant to be worn without a bra so to claim the space the owner deserves.  The ‘Dinner’ skirt makes the oen wearing it a real snack. A beauty with ruffles is made of stretchy material in a design that is flattering for any body. The ‘Unwrap Me Dress’ is an classic design by Lovaeij. It will always be a favourite. In this new collection, the Unwrap Me Dress is available in a shorter version in two styles: ‘Ocean Dreams’ and ‘Delusional Girl’. The dress is made of polyester elastane, which is more suitable for warm weather.

The entire collection is available at lovaeij.com

Photography: Bete van Meeuwen

Share this post

Related posts


ibis Styles Rotterdam Ahoy is now open

Adjacent to the Rotterdam Ahoy concert venue and convention centre the new ibis Styles Rotterdam has opened its

Read more

Reboot digital art Luna Maurer & Roel Wouters, Emoji is all we have, 2023(Credit Pieter Kers, Beeld.nu)

Pioneering Digital Art at Nieuwe Instituut

Digital technologies rapidly reshape our lives and societies. With REBOOT. Pioneering Digital Art the Nieuwe Instituut celebrates the

Read more

Kunsthal presents In Search of Humanity by Ai Weiwei

Ai Weiwei is one of today’s most prominent artists. An activist, and critic of authoritarian power systems. Kunsthal

Read more

francois geurds S.O.S.

François Geurds serves new street food concept S.O.S.

François Geurds is a true Rotterdam star chef. In the Hofbogen, he has created a culinary destination. With

Read more

Inside Rotterdam

The leading city-guide for tourists, business people, expats and locals. 150.000+ readers.

Download our free city app and start exploring!