The regarded Swiss luxury brand Breitling, known for its high-precision watches, opens a boutique on the Meent in Rotterdam. In this new store, in collaboration with Schaap en Citroen, all Breitling models are available under one roof.
The boutique is inspired by an industrial, vintage loft, but at the same time exudes a modern atmosphere. The store is notable for the watchbar at the entrance and a mezzanine. Here consumers can enjoy the world of Breitling in a VIP bar. The store is developed in collaboration with Schaap en Citroen.
Director of Breitling Netherlands Jan-Paul ten Hoopen: “With the opening of the Breitling BTQ on the Meent, Breitling once again shows to play an innovative role within the luxury watch market. The modern-retro store design is accessible, inclusive and shows a unique and complete watch collection. The expectation is that the Meent will play a prominent role for international luxury brands and retailers within a few years. We are proud that Breitling can play a pioneering role in this.”
In the new Breitling boutique, consumers recognize the themes of air, sea and land,
the three segments for which Breitling watches were developed. Originally founded in 1884, it has built a worldwide reputation for high-precision watches. And also its pioneering role in the development of the wrist chronograph and its uncompromising commitment to top-quality designs.
The boutique features the full Breitling offering, including the new Super Ocean line. The collection goes back to the simple aesthetic of the original water sports watches SuperOcean Slow Motion from the 1960s and 1970s, but features new functions and bright colors. The collection is on display in Rotterdam for the first time. The latest Navitimer will also be available.
Pre-owned boutique by Schaap en Citroen
In addition to the new boutique, consumers will find a certified pre-owned boutique from Schaap en Citroen Jewelers. Breitling encourages this new development within the Swiss luxury watch market.
Because of the unique location of the two stores, customers have a choice between a high-quality pre-owned watch at Schaap en Citroen Jewelers or a new Breitling model.
CEO at Schaap en Citroen Jewelers Mark van Nieuwkerk speaks of a unique store concept where pre-owned and new luxury come together for the first time in Swiss watch history: “It is unique we offer this under one roof.”